AUTHENTICITY—the cornerstone of my marketing philosophy

The social media marketing landscape is shifting quickly. Consumers want authentic and relatable content. To stand out you need to figure out who your company is, and how you can engage your potential clients in meaningful communications. That's where I come in.

Be true to the brand and honest with people. The days of pushing customers to buy are gone. Today being genuine, helpful and transparent will get you much further. 

Be creative. Try new things. Experiment. Then analyze the data and make an informed decision. And repeat...

Clients seek me out to solve problems that need a fresh perspective. I like thinking about something and finding a better way to do it. I love doing RESEARCH.

I am drawn to marketing because I am attracted to COMMUNICATION — how to present something in an authentic way that will help people find what they're looking for.

Finding and targeting the right market is like solving a mystery—Where are they? Who are they? And how can you structure a message that will connect with them?